Personal Branding Photography Clarksburg
Elevate your brand with personal branding photography!
Why photographs matter to your personal brand?
Personal branding photography is a way of marketing YOU. It's a way of giving your potential clients and buyers an inside look at how you work. This is an opportunity to show people what it looks and feels like to work with you before they've even spoken to you. It's about being open and visible and putting yourself and your personal style at the forefront of your business.
It’s not enough to rely on the copy on your website to TELL people how you solve their problems, you need to show them what it looks like to work with you and what your process looks like.
Whether you’re a speaker, author, or educator having a portfolio of digital assets that you can use across all your online and print marketing is a must. These images can be used on your website, Instagram, Linkedin, and blog pages to visually punctuate the stories that serve to educate your audience.
Who Needs Branded Lifestyle Portraits?
Whether you run a private medical practice, are a small business owner or are in the service-industry.
Why Personal Branding Photography is so Important
In a world where first impressions are often made online, personal branding photography will shape how your potential clients perceive you. It’s more than just showing your face, it’s about visually telling your story, educating your clients, and showing them what it’s like to work with you. So why does it matter?
1. Authenticity and connection
Personal branding images show your personality, they convey what kind of person you are. Having genuine and relatable images of yourself creates trust with your clients. We’re more likely to do business with people that we like and trust.
2. Telling your story
Having a wide variety of image content to use across your website, blog, and social media platforms allows you to visually punctuate the stories you want to tell your audience. what does it look like when you meet with clients? How do create the products that solve your clients’ problems? What does your process look like to your people?
3. Versatile content
These images can be used on your blog, website, LinkedIn, Instagram, and Facebook, to name a few. These are evergreen content. They can be used across all your platforms both digitally and in print. Where you have a presence, you should have a strong brand image.
Long story short, personal branding photography is an investment in you and your brand. By capturing images that make you more relatable and seek to show your clients how amazing it is to work with you, you create a lasting positive impression for your clients.
If you are an educator, give keynote speeches, or see your clients in a virtual setting, having various digital assets to market these is key.
How Does It Work?
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Step 1: Consultation
I like to start with a quick consultation call with new clients. I want to hear about you, what makes you tick and what is your business like? We can discuss your brand voice and the image you want to convey. I’ll ask a series of questions about you and your business, we’ll really dive deep into how you want to be seen by your audience.
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Step 2: Brainstorming
After our discovery call, Ill take your answers and start developing a shot list.
This is the time to plan the shots we'll take to show your clients what it's like to work with you. It's certainly not just about using any old image, and certainly never stock photos, it's about developing trust. When your potential clients see branding photos of YOU or your employees, you have a better chance of making them feel like you're interacting with real humans and not actors. This helps you build trust. Let your audience get to know you and develop a personal connection.
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Step 3: Schedule Your Personal Branding Session
Once we’ve discussed your brand, its vision, and its voice - and we’ve brainstormed the location, type, and vibe for your shoot - we’ll schedule our personal branding photoshoot.
